Oggi ho imparato – 2/1/24

Quest’anno voglio cambiare la formula del post giornaliero. Non più una lista di contenuti e idee suddivisi per formato ma una lista di cose che ho imparato. Lo scrivo sul mio sistema e lo riporto qui, come stimolo a imparare qualcosa di nuovo ogni giorno, a tenerne traccia e a tornarci sopra per aumentare la consapevolezza e rafforzare i percorsi neurali della memoria. Il post viene aggiornato durante il giorno, se ci sono nuove scoperte, oppure vanno sul giorno successivo. I temi trattati sono vari e afferiscono ai miei interessi personali.

The Movie Brats

È l’espressione usata per definire un gruppo di registi/sceneggiatori che hanno cambiato il modo di fare cinema. Il gruppo è composto da [[Francis Ford Coppola]], [[George Lucas]], [[Steven Spielberg]], [[Brian De Palma]], [[Martin Scorsese]] e [[John Milius]].

La storia del gruppo è raccontata nel libro omonimo [[The Movie Brats]] e nel documentario [[The Film School Generation]], che si può vedere online suddiviso in sei parti.

Dalla quarta di copertina:

La musica strumentale è quella ideale per leggere (e imparare?)

Una ricerca dello scorso anno ha provato a capire l’effetto della musica sull’apprendimento: memoria, memoria visuale, comprensione, lettura, aritmetica.

I risultati non sono univoci. Per leggere sembra, a detta dei partecipanti, che la musica strumentale aiuta. La musica lo-fi, che va di moda, non sembra generare benefici. Servono ulteriori studi per comprendere meglio il fenomeno

Verbal and visual memory were significantly worse when these tasks were completed with music with lyrics compared to silence. In the reading comprehension task, participants responded more correctly in the instrumental than in the lyrical condition.

Whereas music with lyrics was generally detrimental, our instrumental music (lo-fi) did not credibly hinder or improve performance. Subjectively, the music with lyrics was always perceived as impairing, even when it did not credibly hinder performance. Instrumental music, in contrast, was not seen as distracting, and retrospectively, participants tended to assess it as beneficial.

a recent study showed that speech was the determinant variable in generating a distraction effect in a continuous reading task

given the choice between music with lyrics vs. instrumental music to study to, instrumental music should be preferred. Yet, based on performance indicators alone, this condition should not be recommended or preferred over silence.

It is possible that cognitive, motivational, and emotional variables drive subjective experiences with music that may conjointly guide the self-regulation of study habits.

Should We Turn off the Music? Music with Lyrics Interferes with Cognitive Tasks

Processo di problem solving in 8 passi

In forma meno sintetica:

Step 1: Define the Problem

• What is the problem?
• How did you discover the problem?
• When did the problem start and how long has this problem been going on?
• Is there enough data available to contain the problem and prevent it from getting passed to the next process step? If yes, contain the problem.

Step 2: Clarify the Problem

• What data is available or needed to help clarify, or fully understand the problem?
• Is it a top priority to resolve the problem at this point in time?
• Are additional resources required to clarify the problem? If yes, elevate the problem to your leader to help locate the right resources and form a team. 
•  Consider a Lean Event (Do-it, Burst, RPI, Project).
• ∙Ensure the problem is contained and does not get passed to the next process step.

Step 3: Define the Goals

• What is your end goal or desired future state?
• What will you accomplish if you fix this problem?
• What is the desired timeline for solving this problem?

Step 4: Identify Root Cause of the Problem

• Identify possible causes of the problem.
• Prioritize possible root causes of the problem.
• What information or data is there to validate the root cause?

Step 5: Develop Action Plan

• Generate a list of actions required to address the root cause and prevent problem from getting to others.
• Assign an owner and timeline to each action.
• Status actions to ensure completion.

Step 6: Execute Action Plan

• Implement action plan to address the root cause.
• Verify actions are completed.

Step 7: Evaluate the Results

• Monitor and Collect Data.
• Did you meet your goals defined in step 3? If not, repeat the 8-Step Process. 
• Were there any unforeseen consequences?
• If problem is resolved, remove activities that were added previously to contain the problem.

Step 8: Continuously Improve

• Look for additional opportunities to implement solution.
• Ensure problem will not come back and communicate lessons learned.
• If needed, repeat the 8-Step Problem Solving Process to drive further improvements.

Filtrare la pubblicità (e i contenuti) aiuta a pensare meglio

Oggi ho trovato qualcuno che ha associato un mio comportamento ormai consolidato, filtrare la pubblicità, a un mio obiettivo strategico: pensare meglio. Il libro da cui è tratto il testo è composto da 29 domande in 29 capitoli. Brillante, intelligente, pratico e utile.

So what else can we do to protect our minds from manipulation by advertisers? Well, rest assured that we’re not robots that advertisers can reprogram at will. On the downside, however, stealthy advertising is on the rise and it’s becoming increasingly difficult to spot when you’re being played in more covert ways. This is an arms race, remember.

Ultimately, paying attention to the content we consume, its source and its motives is key. This enables us to engage our rational mind and its cognitive defences and censor the more highly charged emotional messages from our limbic system.

We should also avoid thinking that advertising only works on other people and that we are always smart enough to shrug it off. Yes, most of us notice when we are being advertised to explicitly, but we’re much less likely to spot and pay attention to content that aims to push a product or service on a deeper, more emotional level. And that enables it to bypass our critical, rational mind. So next time you find yourself automatically humming a tune after an ad break, or mindlessly sharing a funny video online, it might be helpful to play the detective. Where did it come from originally? And what purpose does it serve?

Are You Thinking Clearly? di Miriam Frankel & Matt Warren

Usare strumenti per il blocco della pubblicità online è quindi oltre la legittima difesa. Significa difendersi contro una manipolazione inconscia inevitabile. Ci penso ogni volta, casualmente, attivato da qualcosa che mi succede, mi viene in mente uno slogan di qualche azienda da spot visti e rivisti decine di anni fa e ancora impressi nella mia memoria a lungo termine.

Se hai dei figli, tutto ciò vale ancor di più. Forse te ne sarai reso conto attraverso i capricci al supermercato per mettere nel carrello una infinita di prodotti o per altri desideri di acquisto indotti dalla pubblicità. I bambini sono ancora più vulnerabili e la pubblicità rivolta a loro andrebbe totalmente bandita.

Substantial evidence now shows that judgements and behaviours, including those relating to consumption, can be strongly influenced by implicitly acquired affective associations, rather than via consciously mediated persuasive information. Contemporary advertising formats typically targeted at children are particularly likely to ‘implicitly persuade’ in this way. The implications for the ethical and empirical agenda are profound, pointing the way for a re-evaluation of what constitutes responsible children’s advertising, a new research agenda and a new approach to media literacy strategies.

Fonte